So, what about the pink elevator? If you are driving by the site, you will be able to see a pink elevator and a beacon of pink light coming from the site. 618 South Main's development team has partnered with Clayco, Inc., Metro Elevator Co., and Susan G. Komen ® to launch the Ride the Pink Elevator campaign. Seen as a fundraising ambassador for a cause that everyone has been touched by in some way, the converted construction elevator can be viewed in its brilliant, vibrant pink glory on the 618 South Main site.
Metro Elevator Co., Inc., formed a national corporate partnership, known as Ride the Pink Elevator, with
Susan G Komen
® to raise funds for breast cancer awareness and research. Painting
certain elevators the signature Komen pink, Metro Elevator then partners
with their clients, top builders and general contractors on select
projects in major US cities, to raise funds to support Komen. 618 South
Main is the first national pink elevator Metro has installed, and the
fundraising efforts will run through April 15, 2015.
618 South Main and its development team were the first to commit to this
community initiative by committing $10,000 to the cause as well as
creating a Facebook
® "like" campaign. Starting with an initial donation of $6,180, the
Developers of 618 South Main will donate an additional $1 for every
"like" 618 South Main receives through April 15,
2015 (up to 3820 new likes) to the Ride the Pink Elevator fundraising
effort. These efforts are in addition to several campaigns designed to
help the environment and surrounding community.